Deb Fribbins is an entrepreneur, strategic planning coach, mentor, speaker, author, social enterprise advocate and champion for equality. Her passion is to support small businesses from start up to a scalable sale Business Owners who are empowered to achieve their goals.

Deb enjoyed a long successful career in the corporate retail world with Myer, David Jones, Target, and Harris Scarfe over more than 30 years. Leading businesses small and large from $240,000 up to $480Million. Since leaving retail she has worked extensively with small business retailers, service providers, manufacturers and wholesalers, both locally and internationally. Servicing clients in the UK, Bali, USA and all over Australia. Her experience in each business and her knowledge in a wide range of products enables her to support businesses across the board.

Deb is honest and authentic in her approach, gaining the respect of both her clients and their customers. She has been recognised as the Top Private Consultant by the International Association of Top Professionals, Outstanding Professional of the Year by Cambridge Publishing.

The Developing Excellence in Business (DEB) philosophy is to empower business owners with the knowledge, skills and expertise to achieve and exceed their goals. The unique 5 D process developed is customised for each individual business needs, leading to increased sales, profits and a greater brand awareness in the marketplace, through increased traffic.